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Jewelry 101
The 4 C's of Diamond Buying
So, you’re looking at buying a diamond! First of all — congratulations. This is such an exciting moment, and we’re thrilled to help you through it. Choosing the right diamond is a big decision, but it doesn’t have to feel overwhelming. With a little knowledge (and a lot of support from us!), you’ll feel confident and ready to find something truly special. That’s where the 4 C’s of diamond buying come in — they’re the key to understanding what makes each diamond unique. We’ll walk you through each one, keep things simple, and make sure you actually enjoy the process....