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FLASHSALE
The Game Plan
This is a big decision. We know.
If you're here, you're probably thinking about proposing. Maybe you've been planning it for a while, or maybe you just started looking at rings and realized there's more to this than you expected.
Either way, you don’t need to have everything figured out. You just need a plan.
We’ll walk you through the key decisions so you can move forward with confidence, without overthinking it.
Kickoff: Where Do I Start?
You don’t need a full plan walking in.
Most guys start right here, with questions. That’s completely normal. Our job is to guide you through the process, help you narrow things down, and make sure you feel confident in your decisions.
We’ll help you read the field and move from there.
Setting the Budget
Let’s get this one out of the way early.
There is no rule you have to follow. No set number. No “months of salary” expectation.
Your budget should feel comfortable for you.
We’ll help you stay within it and still make the right call. If you want flexibility, we also offer payment options, so you don't have to put life on hold.
This should feel exciting, not stressful.
Natural vs Lab-Grown Diamonds
This is one of the most common questions.
Natural diamonds are formed in the earth over billions of years.
Lab-grown diamonds are created in a controlled environment with the same chemical makeup.
Both are real diamonds.
The biggest difference comes down to origin and price.
Some people love the story behind natural stones. Others prefer getting more size within their budget with lab grown.
There’s no wrong choice here. Just what matters most to you.
Understanding the 4 C’s
You’ve probably heard of them, but here’s what actually matters.
Cut is what gives the diamond its sparkle.
Color is as straight forward as it sounds. It's simply the color of the diamond from "colorless" to "yellow."
Clarity refers to natural imperfections in the diamond.
Carat is the weight of a diamond. How "big" the diamond is.
If you’re unsure where to focus, don’t worry. We’ll help you focus on what actually performs best, not just what looks good on paper.
Choosing the Ring Style
This is where most guys start to second guess themselves.
The good news is you likely already have clues.
Pay attention to what she wears every day, what she’s saved online, or what her friends might know. Your biggest clues? Her Pinterest!
Most rings fall into a few categories:
- Solitaire. Clean, classic, one center stone
- Accented bands. Extra sparkle along the band
- Halo. A circle of diamonds around the center
- Unique or custom styles. More personal and detailed
If you’re unsure, we’ll help you narrow it down quickly.
Ready-Made or Custom?
At this point, you’ll choose your path.
Ready-made rings are available to see, try on, and take home sooner. While custom design allows you to create something completely one of a kind.
If you want to explore ready-made options, you can browse here:
Ready to ship Engagement Rings
How Custom Works
Custom is more straightforward than most expect.
We start with a conversation about your ideas, style, and budget. We create a design concept. You review a 3D version of the ring. We make any changes you want. Then we create the final piece.
You’ll see every step before we move forward, so everything is intentional and executed the right way.
Keeping It Discreet
We know this part matters and is something you as the soon to be fiancé doesn't want to slip up.
We handle communication carefully, plan timing with you, and make pickup simple and low key. If you’re trying to keep it a surprise, you’re in good hands. Nothing leaks. Nothing gets tipped off. We've done this plenty of times before.
Finding Her Ring Size
This is one of the most common concerns.
You can figure this out a couple of ways. You could borrow a ring she already wears on the correct finger, ask a close friend or family member, or let us estimate based on experience or if she's shopped with us before.
BUT honestly? It's okay if you do none of this! We'll make the adjustments needed if necessary, later. Easy fix.
We offer complimentary resizing within two sizes upon purchase, so you’re covered.
Key Play: She Said Yes! What's your next move?
Take a second and enjoy it. You just executed the biggest play.
After that, this is when resizing is important if the fit didn't end up being quite right.
Then you’ll both come in together to look at wedding bands as your big day gets closer. We’ll help you find a band that pairs perfectly with her ring and help you choose one for yourself as well.
It’s one of the best parts of the process because you get to do it together.
Insurance
Engagement rings are worn every day, which means life happens. We always recommend jewelry insurance for peace of mind. We offer both insurance and Lifetime Care Plan options. Making your job a lot easier.
Think of it as protecting the investment.
Let's replay.
You don’t need to have everything figured out to take the first step.
Whether you’re ready now or just starting to think about it, we’re here to guide you through it.
Stop in, book a consultation, or simply ask a question.
No pressure. No guesswork. Just a solid game plan and the right team behind you.